Why Is It Important to Promote Your Amazon Product’s Listing?

If Amazon hasn’t taken the whole world yet, it undeniably changed both the estimated 300 Million consumers’ spending practices and sellers’ e-commerce strategies.

Amazon Listing Advertising offers a boundless world of opportunities you can explore as a seller. Effective ads and promotions draw more eyes regardless of the product. From cleaning supplies and kitchen products to home decors, tools, and foods, per piece or in bulk, consumers aren’t likely to resist your product listings offered affordably and conveniently.

When promoting Amazon product listing internally, you can achieve excellent results if you act in a comprehensive manner. In addition to advertising, you will need to work on SEO optimization of the listing to attract additional traffic. This will help to boost your organic search rankings and make your listing attractive to buyers.

Your sales history largely affects your ranking. It’s a factor predicting which product sells like peanuts, enabling Amazon to determine the search result rankings. Investing in Amazon Listing Ads boosts your sales as well as pushes your ranking up.

Let's summarize so that you better understand why you need to drive traffic to the listing:

1. It will increase direct sales and you will get more profit.
2. It will improve Account metrics and Amazon Seller metrics; Amazon A9 Algorithm really likes it!
3. It will boost listing, make it attractive to buyers because you have to work on making it perfect.
4. It will help to increase the product’s BSR, which will help to bypass competitors.

How Can You Make an Internal Promotion of Amazon Listing?

You can boost your Amazon Listing Advertising in a lot of ways to achieve higher sales and more. Work with internal channels before any external channel to drive traffic.

Amazon SEO/Amazon Search Engine Optimization

If you want customers to find you, start with ensuring your listing is highly optimized. Amazon Search Engine Optimization is the key do the listing attractive to Amazon A9 Algorithm and to buyers. Amazon SEO is the first thing you should do if you want to achieve great results on Amazon. And it's not just that listing without optimization is a failed strategy, which will cause low BSR and minimal sales. Even if you will attract potential buyers to it, they still will not place an order. People need information about the product. If you don't work on the title, description, photos, you will crash.

Optimize Keywords

Right keywords help your potential clients in finding your offered products easily. Avoid too vague or too broad keywords. And don't forget to use them not only in Title or Description but also in bullet points, backend to find the most effective strategy.

Not sure where to start your keyword search and which phrases to use? Here is a list of methods for Amazon Keyword Research:

• Amazon keywords search tool;
• Amazon AD Campaign;
• Competitor List Analysis;
• Amazon’s suggestions.

Use special services to track product positions for selected keywords, for example, TopBSR. This will help you to choose the most effective keywords for which you will promote your listing. We have already explained in detail how to optimize Amazon Product Listing by Keywords in one of our blog’s posts. Read it if you want to better understand this issue.

Optimize Description, Bullet Points, Title

Title

The right title will provide a lot of success, as it is a very catchy listing element that buyers see first. Plus, when they just search for products, they see a photo and title in the Amazon Search Results. If it does not give answers to some of their questions, you can consider the fight lost.

Amazon recommends creating a headline using a special formula

[Brand] + [Model Number] + [Model Name] + [Product Type] + [Size] + [Color] + [Quantity].

But remember that this is only a basic formula.

It may differ slightly for various categories, and you should keep this in mind. For more tips on how to optimize your title for Amazon product Listing, see our article.

Be concise on your title to describe clearly your offered item as well as principal benefits.

Description

Of course, description plays an important role in optimizing your listing. But at the same time, it should remain interesting to the visitor. If you just write a short description without specifying the features of the product that are important to your visitors, you will lose their interest. Remember also you need to use keywords when describing a product. But do it as naturally as possible.

There are some tips, that help you to do it right:

• It should be easy to read.
• Focus on the Product Benefits.
• Natural Tone and Language.
• Power Words.

Describe the packaging, tell in more detail about the functions of the product, answer those questions that concern your customers.

Bullet Points

Bullet points must be refined and could be standalone to mention each vital information. You can describe the key features, main benefits of the product, advantages, key differences from competitors. In short, do whatever it takes to make your bullet points look like proof that your product is better than the competition.

Remember to use keywords when doing this, but don't overdo it. If you cram too many search phrases into bullet points, they just become unreadable for visitors.

Be aware also of certain restrictions that you must follow. We discussed earlier how to Optimize Amazon Bullet Points earlier. Therefore, we’ll not go into detail about this now.

Optimize Photos

Carefully pick photos that best depict your product without the need to zoom in. Include shots from various angles, particularly the one containing ingredients, brief instruction, and others. Follow Amazon's technical guidelines to avoid the risk of blocking your listing (for example, if your main photo doesn't only contain your product on a white background, etc.).

Use a lifestyle photo to show your product to the buyer in the best possible way. Pay attention to the quality of the shots, the camera angles, the presentation of the key features of the product that distinguish it from others.

There are many important points related to Amazon Listing Image Optimization. Be sure to read them before ordering the services of a photographer. After all, you must clearly understand what you want to receive at the end of the journey.

Amazon Reviews

Consumers frequently rely on product reviews as their buying guide. These could either make or break your ranking since honest feedback is necessary. Always adhere to the guidelines set by Amazon for reviews.

Work with negative reviews, try to react to them as quickly as possible. Eliminate the reason the customer left a negative review or negative feedback. And if your service is at its best, the client will change the review or simply delete it. The better your relationship with your customers is built, the easier it is to avoid annoying misunderstandings associated with negative reviews. Customers always pay attention to such comments. A good review rating will help you to gain their trust.

Enhanced Brand Content

This is an option available to sellers on Amazon to enhance the listing's appearance. Sellers use it to show the benefits of a product, tell a brand story, and add value to the product in the eyes of consumers. Enhanced Brand Content also allows you to build an optimal sales strategy, dispel customer doubts about the product, to convince the reliability of the brand.

Seller’s and Account’s Main Metrics Control

Be on top of the game through various tools and strategies to monitor and review daily performance, additional opportunities,  strategies, and scalability.

You have to monitor Amazon Customer Metrics because the Amazon A9 Algorithm takes them into account. If you want to rank higher, keep an eye on them and do not allow situations when they fall below the parameters recommended by Amazon.

Amazon Ads

Using Amazon advertising options, you will be able to attract additional traffic to the listing, increase the number of sales, and therefore, increase your rankings and improve your position in the organic search results.

To boost your Amazon Listing Promo Strategy, Amazon Ads offers you three great choices to configure. Be strategic in using the right type of Amazon Listing Ads.

1. Sponsored Display Ads

These types of ads dive consumers to the actual product detail page.

Features:

• Products- or interest-targeted display ads instead of keywords, relevant to a buyer.
• Cost-per-click.
• Retargeting to attract customers who have earlier interacted with your product listing.
• Appearing at third-party sites and apps, product detail pages, other product-related pages on Amazon on desktop, mobile, and app.

Using Amazon Sponsored Display, you can easily drive external traffic to the listing, expand your brand's presence in the niche, and build more trusting relationships with customers. In addition, there is less competition among Amazon sellers who use this type of advertising. Therefore, it will be easier to win the game.

2. Sponsored Product Ads

This type of Amazon Ads is used by sellers to appear in Amazon organic search results. Such Ads are placed at the beginning of the list of search results, in the middle, or at the end of it.

Features:

• Use an Automatic Ad Campaign to find the keywords that are most relevant to your product.
• Choose between broad match, phrase match, or exact keyword match based on Automated Campaign data as advertisements target specific keywords.
• Set your daily budget and duration of your campaign.
• Use dynamic or fixed bids to reach your marketing goals faster.
• Add will be displayed at the top of search results, in the middle, at the end of this list.
• Shoppers are directed to the actual product's page.

Amazon Sponsored Product Ad allows you to clearly control advertising costs, direct traffic specifically to the product’s listing, increase brand awareness, or introduce a new trademark (like a new product) to customers.

3. Headline Search Ads

These ads are displayed as headline banner advertising on every search result page, on the left-hand rail, underneath the page in the search result.

Features:

• Cost-per-click ads with minimum bids per keyword
• Your advertisement will just be shown if one of the keywords matched the search query.
• Searches are redirected to an Amazon-specific brand page
• Keyword-targeted ads where sellers can promote multiple products simultaneously

Amazon Headline Search Ads are a type of Ads that gives you the power to represent your brand’s product line. You can also increase your reach of potential customers when launching a new private label. Great visibility of these ads is a big advantage, so be sure to consider this option to advertise the listing.

Amazon Lightning Deals

Offer Lightning Deals on the products for a limited time. This creates urgency, promoting the need to grab the deals at a reduced price set to expire after the countdown ends.

Usually, during the launch of such promotions, product sales increase dramatically. People love to get discounts, and time constraints make many of them hesitate and make purchases less consciously (impulsively).

But remember that your discount and high-volume sales shouldn't be a loss. Calculate the profit from each product that you sell at a discount, estimate the Lightning Deal fee, calculate the number of products you need to sell in order to break even. Consider these and other factors and only then make a decision about whether using Lightning Deals is beneficial for you.

Coupons and Discounts

Shoppers love discounts and coupons regardless of the offer. This is also a great way to pave a way to communicate with potential clients and subscribers. After all, they supply information relevant to your operation.

If you use coupons, you attract more potential buyers. They buy a product, and this helps you to increase its rating. Such products are displayed in a special section on Amazon, where keen buyers often search for great deals. Therefore, the visibility of your products will be higher than competitor’s goods.

Configuring coupons in Amazon Seller Central is straightforward. But we have prepared additional information for you on how to set up and use Amazon Coupons so that you can fully understand this promotional option.

Tips for Using Internal Promotion

Internal Promotion of a listing on Amazon you will have to perform to beat the competition, whether you are new on Amazon or have been selling products for a long time. The fact is that simply creating a listing with a product (especially if it is new or your brand name is still little known) and leaving everything as it is will not work. You want to make a profit, don't you? Then you better understand all the ways how you can do it most effectively. Here are some tips to help you along the way.

1. Amazon SEO Optimization should be the first item on your to-do list. The point is that listing is the face of your product and your private label. If buyers are interested in a product, but your listing cannot convince them of its quality and superiority over competitive products, people will simply leave and buy another product. Description, product images, bullet points - everything that we have talked about earlier in this article is very important. Moreover, a well-formed Amazon listing is an advantage that will help you to win the game in Amazon A9 Algorithm.
2. Don't run PPC until your listing is ready. This advice follows from the first tip, but we couldn't miss it. Advertising is a great opportunity to show your product to buyers, increase targeted traffic to the listing. But you will be wasting money if, after clicking on the ad, people will see an unpresentable page with a brief description of the product and low-quality photos. Therefore, optimize your listing first and then launch ads. Work on your listing and make it more engaging to decrease the exit rate.
3. Test different ways to advertise a product. Lightning deals, PPC, or coupons can work with different efficiencies for different product groups. Test all options and find what works best for you. And then redirect the budget to that option.
4. Ensure a speedy ordering and delivery process. This will not only improve your account metrics but also provide excellent customer service. When buyers will leave feedback, they will definitely take this into account. Good feedback increases your rating. And the higher it is, the better your organic listing ranks.
5. Be sure to have your offered products available and in stock. When launching a promotion, it is important to correctly estimate the number of goods in stock to avoid an out-of-stock situation. If this happens, it will negatively affect the ranking, and all the work done will be in vain.
6. Avoid getting high rates of order defects since it equals poor performance. Make sure the quality of the product before launching an ad. If you receive a lot of returns and defect complaints, it will also affect BSR. And this, in the end, will negatively affect sales. Conversely, aim for a high or perfect order percentage as this signifies a good ranking.

Summary

Placing products in Amazon necessitates effective ways to  Promote Amazon Listing inside and out. This is a vital step in promoting an Amazon store, boost ratings, garner good reviews, and improve sales numbers. It could be taken as a foundation if you want your business venture to succeed. But you must take a complex approach to the issue of promotion and use all available methods, incl. and attracting external traffic.

Now you have a better understanding of how to drive internal traffic to Amazon listing and how to do it effectively. Keep selling, because it's profitable!