What Exactly an Amazon A9 Algorithm?
A9 Algorithm is a formula, which orders what products from the website’s enormous catalog display at the top of the search results page of Amazon when shoppers enter key phrases. Search results in Amazon are ranked based on popularity and query relevance.
If you are used to SEO or Search Engine Optimization, it is vital to keep in mind that relevance doesn’t signify similar thing on Amazon SEO optimization as it does on other search engines. While search engines like Google focus more on which results most precisely answer the query of the searches, in Amazon what matters the most is the items the searchers in most likely to purchase. So, Amazon A9 main objective is to make the most of the RPC or Revenue Per Customer in Amazon.
How is the Conversion Rate calculated? The Conversion Rate is calculated by dividing the number of sales by the number of times people visited the listing.
Amazon monitors all the actions of the customers, including the movements of their mouse, and factored into how A9 algorithm ranks product results on Amazon.
How to Conduct Keyword Research on Amazon?
Whatever product you intend to sell, without researching keywords you cannot do it effectively. People searching for something on Amazon use certain words to search. Your task is to make the description of your product meet their expectations.
To do this, use the service Google AdWords. With its help, you can easily determine the list of keywords by which people most often search for certain products.
So you can find out the total demand. Differently: if people most often use these keywords when searching on Google, it means that they will most likely use the same keywords when searching on Amazon. These results are relevant for Amazon.
You can also perform keyword research using special Amazon research tool software and services, like MerchantWords, Keyword Tool.
Another way to find out the keywords by which people most often find and buy the products they need is Advertising. Launch of Automatic Ad Campaign with a large budget for 1-2 weeks. So you will see a real picture of what people are buying and with what keywords they find the products they need.
But you must take into account the important points in which the use of such an advertising company may be ineffective:
- if there are few product reviews, this causes customers' distrust, so real sales may be lower;
- if the price of a product is too high, buyers simply will not buy it, and you will not be able to understand whether the keywords have been chosen correctly.
In any case, if you have the opportunity to use it, do it.
How to use the resulting keywords
As with typical search engine optimization, key phrases play a vital role in Amazon SEO.
Research several applicable keywords to match possible search queries. Just as finding the relevant keyword is vital, where you utilize keyword is also critical. Put your keywords at the start of the product title/description. Learn more about how to use keywords to optimize your listing, from this article.
People expect to get what they are searching for on this site with one search query, so most likely they will use long tail keywords to look for the things they want immediately.
Almost 70 percent of searches on Amazon are likely to utilize long tail keywords.
Another source of inspiration for keyword research which should not be underestimated is the competitor’s products. In the title and product description of the products are keywords that you have not thought of, but your competitor’s level. Found words are utilized in the product description. And from time to time they check the position of the product.
Even just skimming in product titles can provide you many keywords you have forgotten which are synonymous, most essentially product utilizes must be included like for skin, for beard and hair, etc.
Target Products Which Complement the Product
As you might have learned, “complements” are products which consumers often buy together. To put in Amazon terms, the whole thing you see under frequently purchased together is a complement to the product shown on the details page.
Amazon’s suggested and related items
Keep in mind that the product will be displayed for search terms which you include in the backend, bullet points as well as product description. If shoppers are purchasing cleaning items for shoe and shoe brushes, then you can include this keyword in many discreet parts of the listing. Keep in mind, do this if you have extra space for keywords. Your main Amazon SEO strategy must be to cover keywords which describe your product, misspellings, synonyms and many others.
Fill Out the Backend of Amazon Seller Central Search Terms
Don’t forget to complete the search terms area in the backend of the Amazon Seller Central.
You can put in up to 250 bytes of text.
According to Amazon, it no longer requires punctuation in this field. Therefore, avoid wasting the limited space on periods, commas and so forth.
Keep track of product position by keywords
You conducted a study, identified keywords and prepared a correct description of the product. What's next? And then you must track the position of your product, to understand whether you have done everything correctly. For this, it is more convenient to use special tools, for example, keywords tracking tool on TopBSR. With it, you can track positions of your keywords in Amazon’s search. With it, you will also learn a lot of useful information (your sales, orders, profit, BSR) and will be able to control your sales in real time.
Such monitoring will help to quickly determine whether you have selected the keywords correctly and, if necessary, change the description of the goods.
Pay attention to other important points that we describe below.
Amazon Product Image Optimization
The product pictures displayed in the listing is the first thing which clients view while browsing, way before they read the descriptions of the product or even see the price.
Proper product presentation is the key to quick sales. Images influence the buyer's decision making, which means that the likelihood that the product will be sold faster. After all, people mostly look at pictures, study the goods, and only then read its description. And this increases the conversion. Therefore, the quality of images should be very high.
So, don’t forget to:
- Have better resolution, in this case; you will require at least 1,000 x 1,000 pixels to allow image zoom.
- Light the picture well.
- Make sure to show all product angles.
- Show how the item is worn or used.
If you want to learn more about optimizing images of Amazon products, read this article.
Amazon Optimization for Customer Reviews
Customer reviews also play a vital role in proper Amazon SEO.
Naturally, clients gravitate to items that have high ratings.
Items with good ratings (four stars or higher) most likely are at the top of search results.
Having a lot of customers leave unconstructive feedback or review may result in potential shoppers clicking away from the product listing that result in lowering the conversion rate, thus decreasing the Amazon SEO rankings. You need to keep away from this effect.
Ensure to reply to any unconstructive feedbacks quickly using one of the proposed methods. You can offer a warranty or refund and even replacement to unhappy clients if needed.
Negative product reviews should also not be ignored. Use our tips to effectively remove negative products reviews on Amazon.
Also, you can correct the shopper and recommend better means to utilize the item if there is a user mistake. Being cooperative to unconstructive feedbacks can make you look superior once you do it in the right way.
Other Factors that Affect Amazon SEO: Sales Figure and Performance
An actual sale is another factor that affects your ranking in Amazon search results. If your item is selling as well as leaving shoppers happy and satisfied, they will see that it is worth their money.
Indeed, Amazon loves it if you can see your item well, and, for that reason, top sellers are positioned higher on search results.
To make your items sell from the very beginning, you will need to employ old but effective Amazon SEO tool such as advertising, giving discounts and promotional giveaways. Also, you can consider Pay Per Click or PPC advertising. This Amazon SEO hacks works to help sales number that in turn will amplify your organic rankings.
Now that you are already aware of the proper way of Amazon SEO tactics, the next thing you ought to do is simple: optimize your entire listing and monitor your results to know how much you can boost them.