Keep in mind that the more you put in, the more you get out of Amazon. It is not just enough to sit around and wait for sales to happen. In today’s post, we will highlight the best ways to market your Amazon listings.
Are you ready? Without further ado, let’s get started!
Why Is It Important to Promote Your Amazon Products?
It's all about the high competition on the Amazon marketplace. Today the number of sellers here is so great that it’s incredibly difficult for a beginner to become successful. And if you don't use promotions, you are depriving yourself of a very important source of customers.
Due to high competition, sellers are forced to look for new ways to attract potential buyers to the listing in order to distinguish their product from hundreds of similar goods. The visibility of your listings is improved, allowing shoppers on Amazon to discover your products and make a purchase easily.
Advertising is also a way to remind customers about your brand, engage other potential buyers, and expand brand presence in your product niche.
Another fact in favor of promoting the listing in every possible way is the opportunity to sell a product that is not selling very well at the moment.
If you promote Amazon Product Listing, you increase your revenue, which is ultimately the goal of any seller.
So, let's list the reasons why you need to promote an Amazon Product Listing:
- Sales growth by increasing the number of buyers who see your Amazon listing.
- Increasing brand awareness.
- Expanding the brand's presence in the niche.
- Selling products that are currently not selling as well as you want them to be.
- Implementation of an effective marketing strategy, with the help of which you can highlight the benefits and advantages of your product over competitive products.
It is important to advertise products not only with the means that Amazon provides. Today it is very important to use radio links to increase traffic to your listing. Let's take a look at them.
How Can You Promote Your Amazon Listing?
Amazon Listing Advertising should be optimized despite the source of additional traffic, whether it will be inside or outside Amazon. You must pay attention to the title, bullet points, photo, description, and keywords. Or else, shoppers won’t buy your product even if your promotion is well planned.
You will find two ways to promote your Amazon listing: internal and external promotion.
Internal Promotion. These are internal options that you can utilize to enhance your ranking in the search engine results page of Amazon and increase traffic to your listing. You must optimize those sources before you start looking for traffic outside Amazon.
Internal promotion is part of an Amazon seller's marketing strategy to beat the competition. It includes several options, each of which will help you get closer to boost sales and increase profits. But you should consider that this method of driving traffic has both advantages and disadvantages.
- Increasing organic rank in Amazon product search results.
- Leverage internal Amazon listing optimization options.
- Traffic growth due to Advertising campaigns, which start easily.
- Using analytics to develop an effective marketing strategy.
- Long-term efficiency.
- It takes longer to get it right; no instant results.
- There is no guarantee that the actions performed will bring great results.
- You need to understand all the subtleties of setting up and optimizing a listing, launching promotions in order to achieve what you want (or pay to the specialists).
We talked in more detail about each of the options for Internal Promotion of Amazon Listing earlier. We’ll now list them and briefly describe.
Amazon SEO is a very broad concept that usually includes different options:
You should understand that you’ll have to perform Internal Optimization of Amazon Listing regardless of whether you are looking to drive external traffic to Amazon or not. The fact is that without this you will not be able to remain competitive in your niche. Amazon SEO is a key link in your marketing strategy that you must work on not only in the process of launching a new product, but also in further promoting it. The correct use of these tactics helps to increase not only traffic, but also boost direct sales.
Promotions (Free Shipping, Percentage Off, Buy One Get One (BOGO))
Promotions are an excellent way to increase sales of your product. It’s a great opportunity to get additional traffic to the listing. People love discounts, gifts and other bonuses, so using promotions can be an effective strategy for increasing organic traffic and product rating growth.
Use one of the options to attract more buyers or remind potential customers of your brand:
- Free shipping - offer to buy a specific number of items or purchase products for a specific amount to get free shipping.
- Buy one get one (BOGO) - use this type of promotion to offer a second item for free; you can also use similar offers: "Buy two, get one free" or "Buy any watch + bracelet for $50, get another watch free", etc.
- Percentage off - one of the most popular types of promotions used by sellers to attract customers; provide a discount using a promotional code (a separate code is available for each customer), create a general promotional code for all customers, or offer a discount that will be automatically triggered when an item is added to the cart.
You can also use Lightning Deals that can run faster and time-sensitive promotions. These are an excellent Amazon Listing Promo Strategy. These deals attract a huge amount of sales and attention from shoppers of Amazon, not just because they value discounts. But because their limited time encourages shoppers to make a purchase as soon as possible.
Amazon Ads (Sponsored Products Ads, Amazon Headline Search Ads, Sponsored Display Ads)
You might like to squeeze more Amazon traffic to your listing by using Amazon ads such as Sponsored Products Ads, Amazon Headline Search Ads, Sponsored Display Ads. The Amazon platform provides a wide range of ways for sellers to market their listings through Amazon PPC. This is a topic for another article because Amazon PPC is a marketing art that also needs to be learned if you want to be a successful seller.
Just remember, you can't pass up this opportunity, especially if you're just starting a new product launch or looking to grab attention to a new brand.
External Promotion. These are promotion channels outside Amazon, allowing you to leverage to widen your customer base and achieve a benefit over your competitors.
You can use external traffic sources to reach people who haven't bought your products on Amazon yet, and you can use remarketing to increase your sales further.
External traffic can also be a source of organic sales growth, as a rating of a product on Amazon also grows. This means that your product will rank higher in SERP (Search Engine Results Page).
- You can beat the competition easier.
- You can increase brand awareness.
- You can increase sales by running Ads and increase organic sales.
- You can expand your customer base and reach more potential buyers.
- You should know the specifics of using each option to attract external traffic.
- You will spend more time maintaining a steady stream of external customers.
- You may need extra money to test external Ad usage and find the right marketing strategy.
- You can never predict in advance, which of the external traffic sources will be most effective for you.
Social Media (FB, Instagram, YouTube, Twitter, Pinterest)
Social media Ads is an effective way to attract buyers to your Amazon listing and profitably present your brand to a wider audience. You can use various platforms and services (FB, Instagram, YouTube, Twitter, Pinterest) to place both direct ads of your goods and to present useful information to users, and thereby advertise your product.
But you should also remember that the promotion strategy on each of these platforms will be different. And to be successful, you must first explore the full potential of each resource, and then use it as a source of external traffic. It is difficult to use all channels for promotion at the same time, so choose several of them. Only after a successful start on the selected platforms, proceed to the next resources.
Using external promotion channels such as Google Ads enables you to establish sales funnels for Amazon. It also helps to widen your marketing toolbox to have more means to reach customers rather than selling on Amazon alone.
If you use Google Ads, you can reach significantly more people than you can do with Amazon Ads. In addition, this approach allows you to take full advantage of retargeting, build a sales funnel tailored to the specifics of your products, and significantly increase your market presence.
However, setting up and using Google Ads also has a number of features that need to be considered when launching and setting up an advertising campaign.
Creating an email list for your business is a good asset, which can be utilized to increase revenue and make the most of your customer value. Done right, you can use the lists to launch new products.
If you're just launching your brand and don't have a customer base yet, using external advertising can be a great source for this. In short, before sending buyers directly to the Amazon listing, you redirect them to a “lead magnet” page, where you offer to leave their contacts in exchange for a discount, coupon or any other bonus. By acting in this way, you will not only attract buyers and increase sales, but you will also be able to get a ready-made base of customers, that have already interested in your product. This base you can use to send mailings with proposals about new products, promotions and other bonuses.
You could get in touch and reach out to YouTube, Instagram, Facebook influencers to market your product as well. You can look for them directly and pick the influencers you think will suit your products.
Choosing an influencer is also difficult. Having a large number of subscribers does not necessarily mean that this blogger's advertising will be effective. It is important to analyze the audience with which he interacts, look at the internal statistics of the account, find out the cost of such an advertising. Only after analyzing all these parameters you will be able to decide whether your business will be able to get real growth after that.
Explore blogs that write about your particular niche of products. You can then ask bloggers to collaborate with you to market your items. You might gain from having them write blogs regarding your items and mentioning them semi-frequently. Partnering with dependable bloggers will benefit you, as they know how to market your products in the best possible way.
The second option is to use your own blog on your site, if you have one. There you can post useful articles, product reviews, tips, and at the same time mention the products that you sell.
Deal sites are excellent for promoting your Amazon listings. You will be able to accomplish organic traffic if your product becomes famous enough for the front page of any deal site. Remember, people come to these sites to buy products for less. Therefore, you cannot give them away for a song, but make such a discount that does not hit your costs too much.
Another advantage of such sites is the greater number of people who come here to shop and are ready to spend money.
Tips for Using Internal Promotion
Optimizing Amazon Listing is the first challenge you must solve. If you don't understand the basics of Amazon SEO, you should consider exploring this topic. Ultimately, it just doesn't make sense to use external sources to attract traffic without Amazon Listing Optimization.
Optimize your Amazon listing with the keywords you find using Amazon Keyword Research. If you skip this step and use keywords without prior research, your chances of success are very low.
Use all available keyword search methods. The more carefully you pick your search phrases, the higher your chances of beating the Amazon A9 Algorithm.
Don't ignore any part of the listing when optimizing it. It is important to pay attention to all parts (title, description, bullet points, image, Q&A section, reviews, keyword research). How well you do everything depends on your SERP position and the amount of sales you get.
Test different promotional options to find the most effective one for your product. Yes, most often sellers use the discount strategy when buyer add an item to the cart (Percentage off). But, perhaps, you are selling such goods that buyer will want to buy several units at once. Then the Buy One Get One (BOGO) option might work for you.
Tips for Using External Promotion
Do not forget that as a seller, you do not need to drive traffic at all times directly to your listing. That’s because it can lessen your sales. We talked about this in more detail in the article on how to attract external traffic to Amazon listing.
Be sure to optimize your listing before driving external traffic. This way, you can avoid draining your budget and turn potential customers who come to the listing into real buyers.
Collect a customer database using a lead magnet. If you don't direct buyers to the listing, but to a page where you ask them to leave contact information in exchange for bonuses (discount, coupon, etc.), this will help to collect a base for email newsletters. In addition, this approach will weed out those people who are not ready to make a purchase yet. This will reduce the likelihood of ranking drops due to non-targeted visitors.
If you use deal sites, find ones that have a solid reputation and are popular with people. Do not rush to resolve this issue. After all, external traffic with low conversion, which such sites can give you, can significantly reduce your ranking in search results on Amazon.
There you have it! You have come to the end of our post. We hope that you thoroughly understand how you can promote Amazon listing. So, what are you waiting for? Begin your Amazon business, knowing that you have performed your research while feeling assured that you could promote your Amazon products both inside and outside of Amazon.