There are two types of feedbacks - seller feedback and product review.
Each buyer could leave feedback for a seller. Bad seller feedbacks could harm health of your account, even your account could be blocked. You can easily contact to the buyer and resolve bad review.
Amazon Seller Feedbacks
Amazon Seller Feedbacks on Seller Central
Amazon Product Review
Also buyer could leave a product review. The big number of positive reviews increase confidence to the product and it affects on better conversion. With good rating your product will be higher in search and it is one of the key seo factors. The bad reviews harm conversion, even a little number of them. Also it is difficult to contact with buyer to resolve it.
Both seller feedback and product review are significant but product review is more important on our opinion, especially for product.
Further in the article we will talk about product reviews.
About sending a request after 21 days
When an order is completed, Amazon will send an automated email to the buyer, asking to leave a review. In addition to Amazon feedback request link, you will also be provided with the opportunity to send an email per order, asking for a review. However, you cannot ask for a specific review from a buyer. You cannot influence the buyers to leave a review of your preferences or post only positive reviews. You are encouraged to follow the guidelines before you ask for a review from one of your buyers.
Use a template when asking for a review
At the time of asking your buyer to leave a review through Amazon feedback link, you will be able to add your personal message. This can even be one letter. However, you shouldn’t send such a generic message. You must personalize the message that you are sending to the customer. This can increase your chances of getting better reviews. This method of asking for reviews is not against the Amazon review policy as well.
You don’t have to work on Amazon feedback request template from the scratch. There are few pre-built templates on the internet, which you can use. You can keep the below mentioned tips when you are looking for a template. In fact, these aspects must be there in the template that you design.
You should first be thankful to the buyer for purchasing the product. Then you need to explain the purpose of your email. Then you can tell your customer that it is possible to monitor the shipping process and provide the link to it. Once the product arrives, you can ask the client to check if there are any defects in it. If there are, you must ask the customer to get in touch with you. If not, you can politely ask the customer to leave a honest review in the Amazon feedback request link.
Now you are aware of the steps that you must follow in order to send an Amazon feedback request. You are encouraged to do it and experience all the positive results that you will be able to get in the long run. If you make it a habit, you will be able to ensure your long term success on Amazon and go on a successful journey.