July 27, 2020

Amazon Portfolios for Sponsored Ads

Are you one of those people who like to scale your business on Amazon? Then one of the things you need to do is to create your Amazon Portfolios. This is one of the ways to organize and manage your advertising campaigns more effectively. By using this option, you can better control your ad spend, get detailed reports, and manage different campaigns in one account easily.

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What Is Amazon Portfolio?

In case you don’t know, Amazon Portfolio runs for Amazon Headline Search (Sponsored Brands) and Sponsored Products campaigns. It enables the making of personalized campaign groupings so the arrangement could follow what makes sense according to how you operate your commerce.

For example, you get a chance to categorize campaigns according to conversions, goals, or ACoS. You could also create your Amazon Portfolio via brand, season, category, and others.

Any modifications you like to apply after your portfolios are made could be performed with bulk uploads or inline. Thus, handling your total spend over numerous campaigns for set date ranges now turns out to be a breeze.

Amazon Portfolios for Sponsored Ads

Using Amazon Portfolios for Sponsored Ads, you can create group reports for your portfolios and monitor your Ad Campaign spending in a selected portfolio. It also makes it easier to manage Ad Campaigns grouped in one portfolio. You save time without losing the ability to control costs if you have multiple Ad campaigns running in your account.

It's easier to monitor campaign performance using Amazon Portfolio. You also avoid budget collapse and cost overruns when you set the maximum budget you can spend for all campaigns in custom groups in Portfolio.

What Is the Feature of This Option?

In general, you get several benefits:

  • better cost control;
  • useful reporting system;
  • spotting trends and get a consolidated view of your campaigns;
  • easy management of advertising campaigns in one account;
  • saving time;
  • simple billing due to the use of the portfolio structure when generating reports.

Perhaps, the best benefit of Amazon Portfolio is the preference to organize numerous custom campaigns in one account. Easy campaign management saves a lot of time, no matter if you are a multi-brand vendor or an advertiser. It helps you to concentrate on all the details you need at your fingertips.

Your Ad spend could be controlled for numerous campaigns, so you are not updating them one by one. Amazon Portfolio arranges campaigns so you can easily create budgets and raise them as required. Handy alerts for when your end dates come or budgets are drained will help your money and time.

The Amazon Portfolio also enables you to get access to your automate campaign reports. You also get a summary of all your budgeting and spending. Detailed, advanced reports help you to control costs easier and understand how to allocate advertising costs for better results.

The billing page is designed to make it easier for you to understand how much you spend on a brand, a seasonal promotion campaign or when increasing the reach of potential buyers as part of advertising for your business. You can also easily share such data with stakeholders without having to go through additional complex steps.

How to Set Up

Do you want to know how you set up your own first Amazon Portfolio for Sponsored Ads? Here are the things you need to do:

  • Sign in to advertsing.amazon.com.
  • Choose Create a portfolio link.
  • Provide your portfolio a name and choose to connect campaigns.
  • This step is optional, but you can also create a portfolio budget and date range.


Whether you are a multi-brand vendor, you can now handle more than one Ad Campaign in a single advertiser account. Thus, you can enhance your workflow and save a huge amount of time. So what are you waiting for? Take advantage of Amazon Portfolio and see the benefits by yourself!