August 12, 2019

Amazon Seller Dashboard: How to Navigate On It

Do you know where to find a huge potential for your online business? Amazon Seller Dashboard allows you to access a broader audience and then, improve your revenue effectively and in less time.

However, if you are new to Amazon Seller Central Dashboard, you must get familiar with how you are going to navigate on it. That way, you can be sure that your Amazon metrics, ad campaigns, business analytics, and promotions are all in place while avoiding common mistakes.

Blog image

What Is “Amazon Seller Central Dashboard”?

Amazon Seller Central Dashboard refers to the online platform that enables anyone to be an Amazon seller. By using the Amazon Central Dashboard, you will be able to become an online seller who can expertly handle payments, launch products, and process returns.

If you want to be one of the successful sellers on Amazon, make sure that you fully understand all the Amazon Seller Central before starting your journey as an Amazon seller. After that, you can be sure that all your efforts will be rewarded.

Getting Started with Amazon Seller Dashboard

Once you created your Amazon Seller Central account, you will be given a default dashboard automatically. You will find the main tabs to be static. However, you can move around the different widgets that you can find on the side columns so that you will be able to view the important information.


You can choose or even adjust which widgets you want to be displayed. You can also customize them so that you will only find information that is the most useful for your business.

Your Orders. This will display to you all the types of orders statuses that took place in the previous day up to the last seven days.

Brand Health. This widget will help you to manage any metric that affects the shopping experience of your customers.

Amazon Selling Coach. This widget will provide you some strategic moves and insider recommendations.

Grow Your Business. This will serve as a reminder for the available functions in automating and growing your business.

Payment Summary. Click on “View Payment Summary” so that you will see the full breakdown along with access to the historical statements.

Case Log. By clicking the “View Your Case Log,” you can address the recent communication and look back at the resolved issues.

Sales Summary. Just click on “View More Of Your Sales Statistics” for you to view the Business Reports where you can perform an in-depth analysis.

Performance. By clicking on “Account Health,” you have a chance to review any or all of your critical compliance as well as how many customers are waiting on a reply, including the buyer messages and customer feedback.

Inventory Planning. When you click on “View Inventory Dashboard,” you will be redirected to its full setup, which is under its Inventory main navigation tab. When you manage your inventory, you are able to minimize costs while increasing your sales and improving your overall performance at the same time.

Seller Forums. This widget offers a place for Amazon Sellers to tackle common questions and issues together.

News. This widget will provide you all the latest Amazon news.

Notifications. You can immediately receive important events or progress in your operations through the notifications widget.

List Globally. If you click on “Enable More Listing,” you can discover more international listings, as well as all marketplaces’ overview wherein your products or services, are listed.

Seller Poll. You can access the “Question Of The Day” where you can interact with Amazon.

Seller Tools. You will be provided with essential information about the tools you can use you improve your selling techniques.

Amazon Seller Dashboard Tabs

There are several tabs in the Amazon Seller Dashboard that you need to be familiar with, including:

Catalog. This is where you can add new or existing product items into your inventory.

Inventory. Through this tab, you can manage your product inventory as well as your shipments you have sent to the Amazon warehouses.

Pricing. This is where you can set and observe the pricing of your products, automate the prices, and set alerts.

Orders. This tab will let you view how many of your orders are pending, shipped, or unshipped.

Advertising. This tab allows you to create Amazon PPC campaigns and monitor their performances.

Stores. This tab will let you access upgrades like creating your storefront to offer your customers better shopping experiences.

Reports. Using this tab, you can view plenty of reports describing the health of your business.

Performance. This tab will help you to see the customer feedback along with chargeback claims and guarantee claims.

Help Icon

In navigating the Amazon Seller Dashboard or even getting familiar with the Amazon Seller Central change credit card, you will find the process easy and fast. You can take advantage of the help icons, which you can find in the Amazon Seller Dashboard page. That way, you will be able to manage your business more effectively.

Setting Your Amazon Seller Central Account

In setting your Amazon Seller Central account, you need to ensure that the following information correct and complete:

  • Business name;
  • Contact information;
  • Name and address;
  • Shipping locations;
  • Bank account details;
  • Seller logo;
  • Business information;
  • Refund and return policies, if applicable.

How to Find Sales Dashboard?

The Amazon Sales Dashboard is where you can visualize your sales. The sales bar charts being sorted by category is displayed, and you can also find the sales Snapchat of the day. Besides, you can also utilize the year-on-year sales comparison graph along with the toggle switch and a custom date range.

To find the sales dashboard, you must:

  • Perform an Amazon Dashboard log-in into your Amazon Seller Central account.
  • Go down to the sales summary, which is located on the page’s right-hand side.
  • Click on the “View more of your sales statistics” button.


The good thing about the Amazon Seller Central homepage is that you can do some customization. By doing so, you can make your selling process more organized and effective. Since the widgets and navigation tabs are interconnected, it becomes easier for you to reach the necessary information you are looking for.