June 11, 2019

Amazon Early Reviewer Program [UPDATED 2021]

If you are a new seller on Amazon, you will be struggling hard to attract reviews and build up the credibility of the store. That’s where the Amazon Early Reviewer Program can assist you with. Through this program, Amazon will get in touch with individuals who have already purchased the product or service and ask them to leave a review. For that, they will be rewarded with an Amazon gift card of under $3.

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[UPDATE 2021] Since March 10, 2021, Amazon has stopped the program. For sellers, it ended on April 25, 2021. If you still haven't received 5 reviews, which was your goal, Amazon will refund your program fee within three months after its closing. If you do receive reviews for the product enrolled in the program after April 25, 2021, the fee will still not be charged.

Why Amazon Offers the Early Reviewer Program?

People who purchase products on Amazon heavily rely on the reviews that they see. If there aren’t too many reviews available about a product, they will doubt spending their money to purchase it. That’s because a lack of reviews cannot help them with understanding how the product or service would work for them. That’s where Amazon decided to come up with the Early Reviewer Program. This is a completely legal way to get reviews.

What Are the Requirements for Sellers?

If you are a seller who wants to register in this program, you need to be brand registered. If your name is still not on the brand registry, you will need to go ahead and do it. There is a fee of $60 that you have to pay for the enrollment. If there are few variations in the product that you offer, you will have to submit the parent product. Then all the variations will be enrolled as well. Likewise, you can enroll in the program. It will end when you receive 5 reviews from the reviewers.

How is the Early Reviewer Program Different from Incentivized Reviews?

When it comes to the incentivized reviews program, the customers are provided with a free product in exchange for a review. This was not the best method available to attract genuine reviews. It also manipulated the review system in the marketplace. Therefore, Amazon took appropriate measures to ban the incentivized review system and implement this new program to help the sellers attract the reviews that they need.

When Amazon offered such a program, getting real feedback to the seller is much more difficult. The buyer does not know in advance that this seller is participating in the Early Reviewer Program. Request for leave feedback for a reward, the buyer receives only after he purchased the goods.

Another important point is that Amazon controls the program and does not allow direct contact between the seller and the buyer. This eliminates the possibility that the seller will ask the buyer to leave a good review of the product in order to improve the rating.

Features of the Program

Once you enroll in the Amazon Early Reviewer Program, you will be able to go ahead and attract new reviews to the products that you offer. All you have to do is to spend the one-time fee of brand registering. Once you do it, you will not come across any other issues in enrollment.

To get reviews, you should also make sure that the product price should be at least $15. Otherwise, you will not be able to receive the benefits that come along with it. Once you enroll, you can receive up to 5 different customer reviews with it. After you receive the 5 customer testimonials, this program will automatically stop.

But if during the year you do not receive 5 reviews, participation in the program will still be suspended.

How Reviewers Are Selected?

You should always keep in mind that Amazon is selecting genuine and authentic buyers to provide you with the Amazon reviews that you need. However, the reviewers are selected randomly. This is applicable for all the reviews that you get, including Amazon reviews France. But if there is a reviewer, who has received a negative reputation within Amazon for abusive behavior, he might be neglected from taking part in this program. Therefore, not all buyers who purchased a product that participates in the Amazon Early Reviewer Program will receive an offer to leave a review in exchange for a small reward.

On the other hand, the Amazon employees and the family members or friends of the seller will not be able to take part in this program.

How Does the Program Work for Sellers?

As mentioned earlier, you need to brand register to take part in the Amazon Early Reviewer Program. You have to make the one-time fee of $60 and register for it. Then you will be able to go ahead and submit the products and enroll in the program. After that, the sellers will notice how they are attracting all the reviews automatically.

What Are the Advantages of Using the Program?

  • Reviews can be considered as the largest barrier that the sellers have to overcome in order to gain access to the market. The Amazon Early Reviewer Program can provide great support to the sellers with overcoming that barrier. That’s because they can find the very first 5 reviews with ease.
  • It is relatively easy for a seller to take part in this program. All you have to do is to pay the small one-time fee of $60 and enroll in the program.
  • The Amazon Early Review Program can deliver you long-lasting results. You will absolutely fall in love with that as well. It can help you to become a successful seller on Amazon.

What Are the Disadvantages of Using the Program?

If you are selling products, which are priced under $15, you will not be able to take part in this program. That’s because there is a limit for the product price to be over $15.

It may take too long to get the feedback you need. Moreover, there is a risk of not getting all 5 reviews (this is rare, of course, but you need to remember this).

How to Enroll in the Program?

After you enroll the brand within the Amazon brand registry, you can start submitting the products that you have. After that, it will take around 5 to 7 days for you to get yourself enrolled in the Amazon Early Reviewer Program. Then you will be provided with access to the portal as well. You will need to agree to the terms and conditions of the program when you are submitting your products through the portal. For example, you will need to pay the program fee and you will not be able to advertise your products during the time that you are taking part in the Amazon Early Reviewer Program.


As you can see, the Amazon Early Reviewer Program can provide excellent assistance for the sellers on Amazon to attract the first reviews. Then you will be able to lay out a solid platform, where you can take things to the next level. The Amazon Early Reviewer Program can provide much-needed assistance to you with laying out that solid platform. Therefore, all Amazon sellers are strongly encouraged to go ahead and take a look at this program.